Social Media Manager
Job Description: The role involves the responsibility of enhancing the visibility of our YouTube videos across various social media platforms, actively connecting with our audience, and overseeing virtual communities. The ideal candidate should possess a strong aptitude for social media, excel in crafting compelling posts, and exhibit effective audience engagement skills.
Key Responsibilities:
- Formulate and implement a comprehensive social media strategy geared towards the promotion of YouTube videos.
- Supervise and maintain our social media accounts, including the planning and publication of content.
- Actively engage with the YouTube audience by promptly responding to comments and messages.
- Analyse social media metrics and insights to refine content performance.
- Keep up-to-date with social media trends, features, and best practices, and apply them effectively.
- Collaborate closely with the content strategist and graphic designer to ensure consistent branding.
- Cultivate relationships with influencers, partners, and relevant online communities.
Qualifications:
- A bachelor's degree in marketing, communications, public relations, or a related field can be advantageous. While not always required, it demonstrates a foundational understanding of the principles of social media and digital marketing.
- Strong knowledge of various social media platforms, their algorithms, and best practices for each platform.
- Proficiency in using social media analytics tools to track and analyse the performance of social media campaigns and make data-driven decisions.
- Understanding the basics of search engine optimization (SEO) and how it relates to social media content can be valuable.
We wholeheartedly welcome you to apply and become a part of our expanding family!
